B.S. in Business – Marketing
Lead the Way Through Regent’s B.S. in Business – Marketing Program
Ready to take your place in the world of business and marketing? Regent’s Bachelor of Science (B.S.) in Business – Marketing program builds upon the core strength of our business degree to help you grow as a principled leader and innovator. Study courses in public relations, social media marketing, e-commerce, advertising and promotion, and marketing research. You’ll also explore the forces that shape consumer behavior and the tools of communication at work in corporations, nonprofits, and other organizations.
GAIN HANDS-ON EXPERIENCE
Experience an entrepreneurially-focused education and interact with small business owners.
BUILD ON A STRONG FOUNDATION
Anchor your knowledge and skill on Christian principles and values.
LEARN FROM THE BEST
Learn from distinguished faculty in Virginia Beach with executive leadership experience.
Explore Scholarships
Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships.
ALIGN YOURSELF WITH EXCELLENCE
Regent has been ranked among the Top National Universities by the U.S. News & World Report (2025). Our programs have also ranked as the #1 Best Online Bachelor's Programs in Virginia 13 years in a row (2013-2025). You can pursue this ACBSP-accredited Bachelor of Science in Business – Marketing program online or at our beautiful campus in Virginia Beach.
Please complete the Request Information form on this page to learn more about this program.
On completing the B.S. in Business – Marketing program, you can:
- Write and present business and marketing plans.
- Think critically and make ethical decisions.
- Prepare for a career in marketing management, public relations or communications, and product management.
Career Opportunities
- Marketing
- Account executive
- Market analysis
- Project management
- Public relations
| MKTG 210 | Advertising & Promotion | 3 | Students learn about marketing communication campaigns, media choice, develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240. |
| MKTG 250 | Public Relations | 3 | Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm. Prerequisite: BUSN 240. |
| MKTG 260 | Retail Management | 3 | An examination of the challenges of retail management, including stock planning, inventory control, markup and pricing, retail accounting, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, and managing information systems. Prerequisite: BUSN 240. |
| MKTG 320 | Marketing Research | 3 | Examines the planning and design of the market research effort, collecting and analyzing data, and drawing inference from the results. The focus of the course is on making accurate marketing decisions based on data. Prerequisites: MATH 201 and BUSN 240. |
| MKTG 330 | Sales Management | 3 | Investigates the organizing, recruiting, training, measuring, and promoting of the sales force in addition to forecasting sales. Prerequisite: BUSN 240. |
| MKTG 340 | e-Commerce | 3 | Explores e-commerce issues such as Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure and their effect on business decisions. Prerequisite: BUSN 240. |
| MKTG 410 | Consumer Behavior | 3 | An overview of consumer behavior providing insights on marketing tools and approaches seeking to understand the factors that influence consumer choice, balanced with a moral and ethical framework for how this is done. Prerequisite: BUSN 240. |
| MKTG 430 | Social Media Marketing | 3 | Examining the strategies, tools and practices behind using social media for effective marketing. Students will consider various viral marketing channels and the principles for optimizing their effect usage. A capstone project will be the development of an integrated multichannel approach to increase brand awareness and achieve marketing objectives. Prerequisite: BUSN 240. |
Step 1: Apply to Regent University
Submit your application using the Regent University Online Application.
Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.
Step 2: Submit Your Unofficial Transcripts
Submit your unofficial high school or college transcripts to regent.edu/items.
Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.
Step 3: Submit Your Government-Issued ID
To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.
Step 4: Submit Your FAFSA
Complete your Free Application for Federal Student Aid (FAFSA) at studentaid.gov Regent's school code is 030913.
Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.
Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.
| Degree | Tuition Block Rate Per Semester | Credit Hours Per Semester | Tuition Rate Per Year |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $10,470 | 12 - 18 | $20,940 |
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $698 | Under 12 | $8,376 |
| Students taking on-campus classes (fall & spring semesters) | $698 | Over 18 | $12,564 |
| Students taking on-campus classes (summer semester) | $698 | N/A | $2,094+ |
Student Fees Per Semester
| University Services Fee (On-Campus Students) | $900 (Fall & Spring) $750 (Summer) |
|---|---|
| University Services Fee (Online Students) | $750 |
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Part-Time Students (3-11 Credit Hours Per Semester) | $450 | 6 | $2,700 |
| Full-Time Students (12+ Credit Hours Per Semester) | $395 | 12 | $4,740 |
Student Fees Per Semester
| University Services Fee (On-Campus Students) | $900 (Fall & Spring) $750 (Summer) |
|---|---|
| University Services Fee (Online Students) | $750 |
| Degree | Tuition Block Rate Per Semester | Credit Hours Per Semester | Tuition Rate Per Year |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $9,975 | 12 - 18 | $19,950 |
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $665 | Under 12 | $7,980 |
| Students taking on-campus classes (fall & spring semesters) | $665 | Over 18 | $11,970 |
| Students taking on-campus classes (summer semester) | $665 | N/A | $1,995+ |
Student Fees Per Semester
| University Services Fee (On-Campus Students) | $850 (Fall & Spring) $700 (Summer) |
|---|
Housing Fees » | Military Admissions & Aid » | Cost of Attendance »
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Part-Time Students (3-11 Credit Hours Per Semester) | $450 | 6 | $2,700 |
| Full-Time Students (12+ Credit Hours Per Semester) | $395 | 12 | $4,740 |
Student Fees Per Semester
| University Services Fee (Online Students) | $700 |
|---|