B.A. in Communication Studies – Advertising-Public Relations
Create. Market. Impact.
Are you ready to take the media and marketing world by storm? Regent’s Bachelor of Arts in Communication Studies—Advertising-Public Relations can give you an edge in this highly competitive industry. From theories and practices to branding and marketing, you can learn how to make your message count.
FUEL YOUR PASSION for public relations
Craft messages, manage brands, and market products with excellence.
BUILD ON A STRONG FOUNDATION
Anchor your knowledge and skill on Christian principles and values.
ACCESS FACULTY EXPERTISE
Be mentored by faculty in Virginia Beach who hold the highest degrees in their field. Meet the faculty.
Explore Scholarships
Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships.
ALIGN YOURSELF WITH EXCELLENCE
Regent has been ranked among the Top National Universities by the U.S. News & World Report (2025). Our programs have also ranked as the #1 Best Online Bachelor's Programs in Virginia 13 years in a row (2013-2025).
Please complete the Request Information form on this page to learn more about this program.
On completing the Advertising- public relations Degree, you can:
- Understand marketing communication campaigns, media choice, creative development, and media analysis.
- Structure public relations pieces that serve as strategic support for marketing plans.
- Design communications to maintain favorable public or stockholder perceptions of an organization’s accomplishments, mission, products, or services.
Career Opportunities:
- Public relations specialist
- Marketing coordinator
- Copywriter
- Account manager
- Media relations specialist
| BUSN 240 | Marketing Principles | 3 | Exploration of principles and activities in the commercial enterprise including topics such as product, price, promotion, place/channel, competition, company, and communication. |
| COMM 340 | Producing News, Information, Entertainment | 3 | The key role of producer in developing news, information, and entertainment for mediated communication audiences, through interactive marketing, public relations, social networks, and mobile media. |
| COMM 350 | Writing for Strategic Communication | 3 | Advanced study and practice of the researching, writing, editing, and packaging of news, information and entertainment for a global audience. Cross-listed with JRNU 350. |
| COMM 416 | Communication Ethics | 3 | Study of various Christian and other ethical perspectives as well as their application to the communication field, professions, and media. Students deepen their understanding of a biblical basis for the study of communication and communication ethics. |
| COMM 446 | Capstone Seminar | 3 | Integrates the major disciplines in communication and affords the student direction and advisement in proposing, designing, and executing a senior research paper or project. Prerequisites: COMM 245 and Senior standing. |
| MKTG 210 | Advertising & Promotion | 3 | Students learn about marketing communication campaigns, media choice, develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240. |
| MKTG 250 | Public Relations | 3 | Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm. Prerequisite: BUSN 240. |
Step 1: Apply to Regent University
Submit your application using the Regent University Online Application.
Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.
Step 2: Submit Your Unofficial Transcripts
Submit your unofficial high school or college transcripts to regent.edu/items.
Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.
Step 3: Submit Your Government-Issued ID
To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.
Step 4: Submit Your FAFSA
Complete your Free Application for Federal Student Aid (FAFSA) at studentaid.gov Regent's school code is 030913.
Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.
Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.
| Degree | Tuition Block Rate Per Semester | Credit Hours Per Semester | Tuition Rate Per Year |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $9,975 | 12 - 18 | $19,950 |
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $665 | Under 12 | $7,980 |
| Students taking on-campus classes (fall & spring semesters) | $665 | Over 18 | $11,970 |
| Students taking on-campus classes (summer semester) | $665 | N/A | $1,995+ |
Student Fees Per Semester
| University Services Fee (On-Campus Students) | $850 (Fall & Spring) $700 (Summer) |
|---|
Housing Fees » | Military Admissions & Aid » | Cost of Attendance »
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Part-Time Students (3-11 Credit Hours Per Semester) | $450 | 6 | $2,700 |
| Full-Time Students (12+ Credit Hours Per Semester) | $395 | 12 | $4,740 |
Student Fees Per Semester
| University Services Fee (Online Students) | $700 |
|---|
| Degree | Tuition Block Rate Per Semester | Credit Hours Per Semester | Tuition Rate Per Year |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $9,493 | 12 - 18 | $18,986 |
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $630 | Under 12 | $7,560 |
| Students taking on-campus classes (fall & spring semesters) | $630 | Over 18 | $11,340 |
| Students taking on-campus classes (summer semester) | $630 | N/A | $1,890+ |
Student Fees Per Semester
| University Services Fee (On-Campus Students) | $850 (Fall & Spring) $700 (Summer) |
|---|
Housing Fees » | Military Admissions & Aid » | Cost of Attendance »
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Part-Time Students (3-11 Credit Hours Per Semester) | $450 | 6 | $2,700 |
| Full-Time Students (12+ Credit Hours Per Semester) | $395 | 12 | $4,740 |
Student Fees Per Semester
| University Services Fee (Online Students) | $700 |
|---|
Morganne Oliver, Student, B.A. in Communication Studies