M.A. in Communication – Strategic Communication
Be Strategic. Enhance Your Communications Career.
You know communication is the backbone of an organization. And you want to master it. Our Master of Arts in Communication – Strategic Communication equips you for just that. It combines the foundational theories of communication with practical application, enabling you to shape your narrative through strategic messaging.
Increase Your Earning Potential
Advance in leadership roles with higher salary potential.
Enhance Your Expertise
Be equipped to serve in influential media and management positions.
Expand Your Audience
Learn to produce communication across a wide cultural, social, and economic spectrum.
Please complete the Request Information form on this page to learn more about this program.
On completing the online master’s in Communication – Strategic Communication program, you can:
- Apply current internet, social media, and mobile media marketing strategies, tools, and practices.
- Apply research methods, evaluation, and analysis techniques to gain an insight into media trends.
- Assist organizations with various communication needs, from public relations and crisis communication to combining entertainment and education in training modules.
Career Opportunities
- Media director
- Business marketing specialist
- Communications director
- Social media manager
- Advertising & public relations specialist
- Communication analyst
| COM 607 | Social Media & Internet Marketing | 3 | Current internet, social media, and mobile media marketing theories, strategies, tools and practices. Includes study of communication methods used by professionals in journalism, film, television, advertising, public relations, and related professions to brand, promote, and distribute products and services. Web-based production lab included. Cross-listed with GOV 547. |
| COM 611 | Media & Social Influence | 3 | Designed to develop an understanding of important theories of social influence pertinent to media and culture, this course features content including the study of diffusion of innovations, social marketing, entertainment-education, agenda setting, and other communication and development processes. Social change will be studied within the context of Scripture at the individual, organizational, community, national and international levels. Course will benefit anyone who seeks to know how mass media influences people’s attitudes, values, beliefs and practices. Students may have the opportunity to get involved in applied research projects that address some of the most significant issues and needs in contemporary society. |
| COM 628 | Leadership Theory & Communication | 3 | Contemporary principles and practices of leadership in media-related organizations, both commercial and non-profit, through a biblical lens. Includes current theories on leading organizational change, virtual teams, and entrepreneurship. Lab included. Cross-listed with JRN 628. |
| COM 631 | Organizational Communication in the Digital Age | 3 | New and emerging communication technologies, their uses and related issues are drastically changing the nature of communication, organizational life generally and cultures in which organizations reside. This course provides students with a communication-based perspective of organizations and organizational leadership, with a special emphasis on the characteristics of a current and future trends and issues associated with organizations in this digital age. A blend of theory and practice, it draws from existing, pertinent theoretical constructs, models, research and generalizations that are relevant to organizational communication and leadership in our increasingly highly mediated environment. It provides opportunities for students to sharpen their critical thinking and further develop their communication skills and learn practical concepts and principles that can be applied creatively to their current or future special areas of interest, organizational settings or professional roles. |
| COM 636 | Critical Approaches in Strategic Communication | 3 | Historical and critical frameworks for examining the convergence of new media technologies and cultural norms and practices. Includes study of new media behavior and culture and how individuals and communities are shaped by the way we process and think about mediated communication. Lab included. |
| COM 651 | Public Relations: Cases & Campaigns | 3 | Public communication campaigns, strategies and practices, including the management of public opinion and the creation of corporate image. National and international cases in politics, health, sports, environment and religion are examined. Applied lab included. Cross-listed with GOV 548. |
| COM 652 | Crisis Communication & Organizational Image | 3 | Professional strategies and practices for developing, maintaining and restoring an organization’s image. Emphasis on crisis communication planning and response, including knowledge of how the interactive digital media environment fosters and intensifies organizational crises, creates ethical challenges, and provides innovative response opportunities. Applied lab included. Cross-listed with GOV 549. |
2024-25 Semester Check-In Deadlines
All students are expected to check-in for the semester two weeks before the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.
| Session | Semester Check-In | Session Start Date |
|---|---|---|
| Session A | Friday, August 9 | Monday, August 19 |
| Session M | Friday, September 6 | Monday, September 16 |
| Session B | Friday, October 11 | Monday, October 21 |
| Session C | Wednesday, January 8 | Monday, January 13 |
| Session T | Friday, January 31 | Monday, February 10 |
| Session D | Friday, March 7 | Monday, March 17 |
| Session E | Friday, May 2 | Monday, May 12 |
| Session F | Friday, June 13 | Monday, June 23 |
Admissions Requirements
Step 1: Apply to Regent University
Submit your application using the Regent University Online Application.
Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.
Step 2: Submit Your Unofficial Transcripts
Submit your unofficial transcripts to regent.edu/items.
Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.
Step 3: Submit Your Government-Issued ID
To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.
Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.
Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.
PART-TIME STUDENTS
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Master of Arts (MA) | $670 | 6 | $4,020 |
| Master of Fine Arts in Film & Television Production (MFA) | $670 | 6 | $4,020 |
| Master of Fine Arts in Screenwriting (MFA) | $670 | 6 | $4,020 |
| Master of Fine Arts in Acting (MFA) | $920 | 6 | $5,520 |
| Doctor of Philosophy in Communication (PhD) | $950 | 3 | $2,850 |
| Doctor of Strategic Communication (DSC) | $950 | 3 | $2,850 |
Full-Time Students
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Master of Arts (MA) | $670 | 9 | $6,030 |
| Master of Fine Arts in Film & Television Production (MFA) | $670 | 9 | $6,030 |
| Master of Fine Arts in Screenwriting (MFA) | $670 | 9 | $6,030 |
| Master of Fine Arts in Acting (MFA) | $920 | 9 | $8,280 |
| Doctor of Philosophy in Communication (PhD) | $950 | 6 | $5,700 |
| Doctor of Strategic Communication (DSC) | $950 | 6 | $5,700 |
Student Fees Per Semester
| University Services Fee (On-Campus Students) | $850 (Fall & Spring) $700 (Summer) |
|---|---|
| University Services Fee (Online Students) | $700 |
Part-Time Students
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Master of Arts (MA) | $670 | 6 | $4,020 |
| Master of Fine Arts in Film & Television Production (MFA) | $670 | 6 | $4,020 |
| Master of Fine Arts in Screenwriting (MFA) | $670 | 6 | $4,020 |
| Master of Fine Arts in Acting (MFA) | $920 | 6 | $5,520 |
| Doctor of Philosophy in Communication (PhD) | $950 | 3 | $2,850 |
| Doctor of Strategic Communication (DSC) | $950 | 3 | $2,850 |
Full-Time Students
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Master of Arts (MA) | $670 | 9 | $6,030 |
| Master of Fine Arts in Film & Television Production (MFA) | $670 | 9 | $6,030 |
| Master of Fine Arts in Screenwriting (MFA) | $670 | 9 | $6,030 |
| Master of Fine Arts in Acting (MFA) | $920 | 9 | $8,280 |
| Doctor of Philosophy in Communication (PhD) | $950 | 6 | $5,700 |
| Doctor of Strategic Communication (DSC) | $950 | 6 | $5,700 |
Student Fees Per Semester
| University Services Fee (On-Campus Students) | $850 (Fall & Spring) $700 (Summer) |
|---|---|
| University Services Fee (Online Students) | $700 |
*Rates are subject to change at any time.
Whether you are a prospective student or a current student, your questions matter. Please take a few moments to skim our Frequently Asked Questions. If you cannot find the answer to your question, please contact us.