Certificate of Graduate Studies in Marketing

Location: Online

Total Credit Hours: 15

The Certificate of Graduate Studies in Marketing, offered online with no on-campus residency requirement, is a graduate-level certificate designed to help enhance your professional skills as a leader in the marketing industry. Learn to implement effective, values-based strategies from the foundation of biblical principles.

Enjoy a focused online curriculum specializing in areas such as digital marketing, branding or market research.
Focus on current trends and innovations in digital marketing, social media and data analysis to make yourself a key asset for a variety of organizations.

Please complete the Request Information form on this page to learn more about this program.

Career Opportunities

This certificate may help advance your career as a marketing manager, digital marketing specialist, brand manager, product manager, social media manager and more.

Featured Courses

Featured Courses
Code	Name	Credits
MBA 630	Marketing Management	3	Managing market analysis techniques with demographic and psychographic research to identify a specific set of ideas and actions to guide decisions on the best or chosen way to feasibly create, distribute, promote, and price a product or service.
MKTG 631	Advertising & Promotion	3	Marketing activities that stimulate consumer purchasing including fundamental advertising principles while examining the role advertising and promotion plays in marketing by approaching the subject from the advertiser’s perspective. Cross-listed with GOV 541.
MKTG 632	Consumer Behavior - The Psychology of Marketing	3	The processes used to select, secure, use, and dispose of products, services, experiences, and ideas to satisfy needs, and the impacts that these processes have on the consumer and society.
MKTG 634	Viral Marketing	3	Emerging marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes. Cross-listed with GOV 544.
MKTG 636	The Digital Marketing Landscape	3	An overview of digital marketing including ad networks, demand-side platforms, and data management platforms interaction with advertisers, agencies, and publishers. Cross-listed with GOV 546.

Admissions Requirements

2023-24 Semester Check-In Deadlines

All students are expected to check-in for the semester two weeks before the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.

Session	Semester Check-In	Session Start Date
Session A	Friday, August 11	Monday, August 21
Session B	Friday, October 13	Monday, October 23
Session C	Thursday, January 4	Monday, January 8
Session D	Friday, March 1	Monday, March 11
Session E	Friday, April 26	Monday, May 6
Session F	Friday, June 7	Monday, June 17

When applying to a Certificate of Graduate Studies program in the School of Business & Leadership, the admissions committee will review your application materials for an admissions decision. Criteria reviewed by the admissions committee include:

Academic achievement
Vision clarity and alignment with program outcomes
Writing quality
Leadership experience

Prerequisites

Certificate of Graduate Studies applicants must:

Hold a bachelor’s degree from a regionally accredited institution or an equivalent degree from a foreign institution, as evaluated by a credential evaluating agency.
Submit all application materials such that they are received by the deadline for the semester to which they are applying. Once the application requirements have been fulfilled, an admissions interview may be requested. Interviews are by invitation only.

Application Requirements

Step 1: Apply to Regent University

Submit your application using the Regent University Online Application.

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.

Step 2: Submit Your Unofficial Transcripts

Submit your unofficial transcripts to regent.edu/items.

Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.

Step 3: Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.

Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.

Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

Tuition & Fees

2024-25 Tuition Rates

Certificate	Tuition Cost Per Credit Hour	Total Credits	Tuition Cost for Certificate
Certificate of Advanced Graduate Studies (CAGS) in Leadership	$1,020	15	$15,300
Certificate of Graduate Studies in Leadership	$695	15	$10,425
Certificate of Graduate Studies in Marketing	$695	15	$10,425
Certificate of Post-Doctoral Studies in Organizational Leadership (CPDS)	$1,020	18	$18,360

Student Fees Per Semester

University Services Fee (Online Students)	$700
Enrollment Deposit	$100
RU Library Course Fee	$50

Military Admissions & Aid » | Cost of Attendance »

*Rates are subject to change at any time.

Related Programs

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“The focus on Christian values and principles adds depth to the whole area of organizational leadership … when you bring it into the context of the church, into the context of Christ working in us as leaders, then we are more able to take on the character of Christ in the leadership environment.”

Frederick Kawuma, Ph.D., 2016

“At Regent, I learned skills like cultural building and succession building to create more impact and engagement with our employees.”

Myra Vandervelde, Ph.D. in Organizational Leadership, 2004; MA in Business Cognate/ Organizational Leadership, 2000 Global Ethics Learning Leader, Deloitte Touche Tohmatsu LLC

“My Regent degree enables me to offer different perspectives and approaches to problem-solving, team management and innovation — all through a biblical worldview. Utilizing courses and making them relevant in day-to-day functions has been extremely rewarding.”

Kelli Ragland, MBA, 2015 Director of Marketing, Langley Federal Credit Union

“I cannot begin to express the overwhelming joy and excitement of being mentored in Regent’s Executive Mentorship Program. I've poured into others for years – and will continue to so – but it was so refreshing, so liberating, and so empowering to have a mentor who encouraged me to pursue my goals, dreams, and aspirations. On a scale of 1 to 10, Regent’s executive mentors are a 20!”

Chenille White, Ph.D. Organizational Leadership, 2024 Mentee

“Regent helped me learn what it means to be a scholar-practitioner. I work for one of the top consulting firms in the nation specializing in educational leadership development and serve as a member of the graduate faculty at a local university.”

Anthony Marchese, Ph.D., 2008