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Tamara Lowe Explains Motivational DNA to Business Leaders

By Sarah H. Dolan | April 23, 2009

Tamara Lowe

World-famous motivational speaker Tamara Lowe has been offering purpose and direction to millions of people for over two decades. On April 23, Lowe talked about the science of motivation with about 220 Hampton Roads community and business leaders at Regent University's Executive Leadership Series' closing event for the 2008-2009 season.

"To begin activating motivation, you must move and get past your house," Lowe said. "Don't just say, 'I've got a sad story' does everybody else on the planet."

She explained how she grew up in a rough neighborhood in New Orleans and was involved in drugs between the ages of 10 and 17. But Lowe eventually overcame these obstacles and paved her way to success.

"In America, it doesn't matter where you came from, you have many chances to succeed," she said. "Everybody's got a chance in this country."

Today, Lowe has trained people in 70 countries—including five United States presidents, countless celebrities, athletes and other newsmakers, such as Mother Teresa, Bill Cosby and Colin Powell. She and her husband Peter are co-founders of Get Motivated Seminars, Inc., a business training company that produces America's largest business seminars. Her work has been featured in TIME, People, The New York Times, The Wall Street Journal, USA Today, and on 20/20, 60 Minutes and CNN.

"When you tap into motivational DNA, the impossible becomes possible," Lowe admonished.

Her strategies can apply to everything from weight loss to relationships to finances. To demonstrate the concept, Lowe conducted an audience exercise: with partners each person practiced, in a dance-like fashion, the roles of leader and follower.

"Some of you prefer to lead," she said. "Others prefer to follow. Some have too much fun leading, and some don't want to even touch the other person...You are hardwired with a precise motivational matrix, you are made to be motivated in a specific way. This dictates how you are best motivated, which is different for every person."

There are three components to motivational DNA: Drives (internal forces that drive a person to action), needs (what a person must have to be fulfilled) and awards (types of recognition). Every person falls into one of two sub-categories of each component.


Producer - Motivated by results
Connector - Motivated by relationships


Stability - Motivated by facts
Variety - Motivated by fun


Internal - Motivated by contribution
External - Motivated by benefits

To understand a person's unique motivational DNA, they must identify which category they fit into in each of the key areas. Understanding this concept, Lowe said, will help business relations. "Employees have a unique motivational DNA and managers need to crack its code."

Once the code is cracked, businesses can not only improve employee morale, but also in its service. They can use the system to better understand their consumers.

Lowe's new best-selling book, Get Motivated!, provides details on how to apply her motivational strategies practically in all aspects of life. One-hundred percent of book proceeds are being donated to a list of national and international charities.

Regent University's Executive Leadership Series monthly luncheons provide an opportunity for local leaders to glean insight from the most innovative voices of leadership from the world of business, politics, academia, entertainment, government, the military and religion. For information, visit

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Mindy Hughes, Public Relations

Phone: 757.352.4095 Fax: 757.352.4888

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