Doctoral Project Abstract
A Latin American Challenge
Much has changed in Latin American mass media during the past 25 years. These changes parallel the political and social changes that brought back democracy to most of the countries, after two decades of military dictatorships and authoritarian governments.
In most countries, independent television came to life only after 1980s and consequently, hundreds of television channels were created where the size of the audience didn't justify such an explosion.
In the midst of this historic conjuncture, as never before, Christian communication media in Latin America is saturating the airwaves with the redeeming message of our Lord Jesus Christ. Evangelical leaders throughout the entire continent have worked hard to develop both radio and television, a task that undoubtedly has given fruit, not only because of the quantity of stations that operate today, but also for the great quality of some of their programs which offer such varied and diverse programming as the different denominational groups they represent.
Parallel to this, beyond denominational diversity, the evangelical Christian leaders in charge of this electronic media represent different professions as well. Some of them are business administrators, others engineers, other journalists, and many are pastors.
The majority of these leaders have never had a formal university education or technical training in radio or television. Although a significant advance in the development of the media has been made, there is still much to do. Internally, it is common to observe organizations suffering due to the lack of professional knowledge, and externally one can see that the audience generally receives a mediocre product.
Although it is clear that economic limitations make it hard to use better technology that can guarantee a better presentation of the final product, the biggest challenge is not only production quality, but also the content of the message they try to communicate to the audience. For this reason, it is essential and necessary that these leaders get training in a professional way to be able to ameliorate the task given to them.
With the purpose of contributing to this professional training that may result in the improvement of Christian radio and television in Latin America,
I sought to formally investigate a representative group of leaders from various countries, station managers, producers and directors, to determine first hand the primary tools they need to better their job.
The result of this investigation is the base of the work I present in the following pages, which solidifies the seminar/workshop that will serve to train leaders in the entire continent: "Increasing Leadership Effectiveness of Christian Broadcasters: A Latin American Challenge".
The purpose of the seminar/workshop is to teach Christian broadcasters in Latin America the leadership tools they can use to be more effective in the work they do. The primary general objectives are:
- To teach participants the fundamental concepts and principles of effective leadership
- To provide a practical experience on the application of 3 leadership tools
- To motivate participants to cause a positive change in their organizations
The seminar/workshop is divided in three modules:
- Module 1: Reaching the right audience. In this module the participants will learn a new leadership philosophy and how to reach an intended audience.
- Module 2: The value of diversity and the Configuration Approach. In this module participants will learn to value diversity in the workplace and how the leader should adapt the strategy-structure of the organization in order to meet the goals of a constant changing environment.
- Module 3: Strategic Foresight. In this module participants will learn how to anticipate the future as it relates to the strategy formation of the organization.